HBO Max Ad - Week 3

Week 3 Goals:

Film all live action shots and plates needed to move onto the Post-Production process, including different versions of shots for different cuts of the ad, and B-roll.

Film Wrap Crew Photo

---

Commercial Concept:

An ad for the streaming service "MAX", stemming the idea of being transported into the world of the TV show one is watching.

---

Week 3 Accomplishments:

• Meeting the other teammates and crew from the Atlanta campus

• Filming shots and scenes

• Successfully creating lighting transitions on set

Pitch Presentation:

Feedback from Pitch:

• The hole in the ceiling during The Last of Us scene is a nice touch

• Work on making Friends scene more cohesive with lighting and saturation

• Sound design helps push narrative

• Adjust the Friends plates for coloring before compositing

---

Previs:

---

General Synopsis:

Both the team here in Savannah and the part of the team from Atlanta, as well as crew, were able to meet up in Savannah to film at Hamilton Hall's Studio B. This sound stage had a pre-set up apartment set, as well as the pre-existing green screen on set. All filming went pretty smoothly, and we worked from 12pm Day 1 to around 6:30pm on Day 2 (excluding nights). The transitions that were filmed and are to be composited later were crafted with on-set lighting effects and set ups.

---

BTS:

---

Moving Forward:

The team will now begin working on the different CG and compositing work for the scenes that need VFX in the ad. See Week 4 goals below:

Week 4 Goals:

• Start post-production work on all usable/needed shots from filming

Back to Weekly Blogs